Rapper Tinie Tempah and TV presenter Anna Williamson have been announced as the faces of a new anti-bullying campaign for Cartoon Network in association with ChildLine, titled Be A Buddy Not A Bully.

The campaign, which kicks off today at the start of Anti-Bullying Week, addresses bullying using animation and storytelling. Williamson commented 'As a ChildLine counsellor, I know only too well how many young people contact us because they have been a victim of bullying, and I see first hand the pain and damage bullying can cause to a young person's life, in some cases to a point that they are too scared to even leave the house'.